Should I Consider FSO (Franchise Sales Organization) Outsourcing?

One of the toughest decisions to make when it comes to franchise sales is whether to build your own in-house sales team or you should outsource it to a company that provides FSO Outsourcing.

While we can’t make this decision for you, we will tell you some of the reasons why there is a greater and greater shift toward franchisors choosing to outsource their sales team to an FSO rather than do it in-house.

1. Lack Of Production – If your in-house sales team is crushing it, you should probably just stick with what’s working.  But, if you’re like most franchisors and you’re not getting the yearly unit sales that you are shooting for, scraping your in-house sales team and outsourcing it may make sense.
2. Not Enough Leads – In order for FSOs to operate, they need leads.  So many FSOs have become masters of either driving quality leads from Franchise Broker Networks or like us here at Lead PPC driving their own leads via Google Ads and Meta Ads and closing deals from those leads.
3. Sales Team Drama – Sometimes managing a sales team can be a total pain.  You may walk by to find that your sales team is rarely on the phone, you’re paying a lot for those reps, or you just want to save yourself some time so that all you’re doing is Meet The Founders and Discovery Days rather than dealing with the nuances of trying to sell franchises.