How to Conquer Startup Franchise Sales
Launching startup franchise sales can be a daunting task, filled with challenges and hurdles. As a franchise advertising agency with over 15 years of experience working with 100+ franchise brands, we understand the intricacies involved. Partnering with emerging franchisors, we serve as a Franchise Sales Organization (FSO) to help navigate the complexities of increasing sales. While assisting brands closing 1-3+ deals per month is manageable, helping new franchisors break through and secure numerous deals is a greater challenge.
Unfortunately, there is no “silver bullet” to solve all franchise sales issues, especially in startups. It requires a certain level of capital investment to generate quality leads consistently. Here, we share essential tips that can aid your journey from zero to sixty in franchise sales.
Tip #1: Start with SEO
SEO is one of the most cost-effective marketing strategies available. Aim to publish at least one article per day focused on relevant keywords, particularly those containing “franchise.” For instance, if you’re a cookie franchisor, target terms like:
- Cookie franchise – e.g., “What’s the Best Cookie Franchise”
- Dessert franchise – e.g., “How to Identify the Best Cookie Franchise for You”
Time blocking can enhance productivity. Allocate 30 minutes daily to write articles, just as this article was crafted. Consistency is key. Post-publication, use Google Search Console to request indexing, ensuring your content reaches the desired audience.
Tip #2: Invest $2K+ Monthly in Ads (Google Ads + Meta Ads)
Once you establish a routine of daily articles, complement your efforts with a minimum $2K monthly investment in digital advertising. Prioritize platforms like Google Ads and Meta Ads. On Google, target straightforward terms such as:
- Pest control franchise
- Rodent franchise
- Mosquito spray franchise
Consider competitor keywords like:
- Terminix franchise
- Mosquito Joe’s franchise
On Meta Ads, tailor your audience based on interests in franchising, business opportunities, and your specific niche (e.g., home services, restaurants).
Tip #3: Hire an FSO
After generating organic leads and setting up Google and Meta Ads, with a completed FDD and 2-5 franchisees onboard, consider hiring an FSO. An FSO can be instrumental until you reach 100-200 units, after which in-house operations may become more economical. FSOs can:
- Guide you onto 2-4 franchise broker networks
- Refine marketing materials
- Ensure timely follow-ups on leads
- Accelerate deal closures
We offer FSO services, managing both your ads and lead follow-ups. Explore our services for a seamless sales process.
Need Help?
If you’re considering enhancing your franchise sales strategy and driving quality leads, reach out to us through our Contact Us form. Let’s explore how we can support your franchise’s growth.
